Integrated Marketing Manager

Anchor Computer is one of the most respected names in the multi channel marketing industry for over 30 years. Anchor has multiple divisions providing state of the art, Software, Direct Marketing, Database Services and is a Ecommerce Service Provider.

Job Overview:

This position is responsible for the development and execution of innovative marketing strategies, identifying and focusing on products and services to increase company revenue. Must have strong knowledge and experience with standard web production tools. Experience a must with Photoshop, Dreamweaver, and Omniture Site Analytics.

Key Responsibilities:

1. Designs and codes HTML email promotions for optimum presentation, quality, deliverability and response.
2. Manage the design and creation of websites.
3. Think "out of the box" to develop innovative new approaches to drive revenue.
4. Leads Demand Generation Marketing strategies to improve customer acquisition.
5. Utilize Direct Marketing knowledge with an integrated marketing perspective.
6. Trade Booth design, weekly blogging, creating newsletters, as well as sell sheet creation and update.
7. Web Marketing (SEO,PPC)

Requirements:

1. Experience with Social Media Marketing tools and technologies.
2. Strong writing and presentation skills.
3. 2 years + experience in planning and implementing Online Marketing and Web strategies in a B2B environment or recent graduates with degree in Digital Marketing.
4. Experience with email deployment platforms.
5. Must possess the abllity to take initiative.
6. Aptitude for technology products.

We look forward to the opportunity of working with you and encourage you to contact an E-Append data consultant with any questions or information requests you may have.

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