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Welcome Message Guidelines
Your Welcome Message is your first-online-impression to your customers. It is an
opportunity to proactively open up a new channel of communication that is convenient
and cost-effective.
For this reason we have put together guidelines to make your Welcome Message a positive
experience for your customers, while also staying in compliance with federal and
state regulations.
Welcome Message Objective
- To introduce your customers to email communication and the benefits of receiving
email from your company.
- To openly state what kind of information you want to send them via email (receive
special offers, newsletters, information, discounts, etc.)
- To let your customers know you respect their online privacy and offer them an opportunity
to opt out from receiving future email from your company/organization.
- To verify the deliverability of each email address.
Message Requirements
- A From Line: in the email message that clearly states your company/organization
name.
- A Subject Line: that is relevant to the subject matter of the message. You want
to grab your customers attention, but in a way that is not misleading or deceptive.
- A clear statement as to how to opt-out from receiving future email. Anchor will
host an unsubscribe link that will appear at the bottom of your message and will
allow your customers an easy method of opting-out from future email communication.
- Your company/organizations postal address must appear at the bottom of the message.
Recommended
- An introductory statement that clearly expresses why you are contacting the customer
(Fill out the form on this page to have sample permission letters sent to you for
review).
- State a clear benefit that motivates the recipient to continue receiving your emails.
Customers are more likely to welcome a message that seems relevant and offers value.
- Keep the message brief. If you need to go into more detail on something, you can
offer a link to your website or special offers page.
- State a clear benefit that motivates the recipient to continue receiving your emails.
Customers are more likely to welcome a message that seems relevant and offers value.
Message Format
Plain text is the most widely supported form of email. We recommend using a plain
text format, because it guarantees that your Welcome Message will be readable to
all of your recipients. You may also choose to send your message in HTML format.
If HTML format is your preference, please also provide a plain text version of the
message as well. The HTML and plain text messages will be sent as one combined “multipart”
message. When a recipients email client receives a multipart message, it accepts
the HTML version if it can render HTML, otherwise it presents the plain text version.
Feel free to use the sample messages available by filling out the form on this page
as a guideline to create a message of your own, and we encourage you to personalize
the message so that it is congruent with your company/organizations principles and
is geared toward your targeted customers. Please keep in mind that the final message
you submit will be reviewed by Anchor and is subject to be returned to you for revision
if it does not meet our requirements and/or comply with federal and state regulations.
We are experts at helping you get the most from email append project. Contact us
to get started today.
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